Independent advice for Real Estate Professionals

How to manage your client expectations about real estate success

Adam Guildford 07 February 2017

When entering any business relationship, people go in with certain expectations. Those expectations can come partly from their own hope for the outcome, as well as from information they’ve received and digested about the situation (often from unreliable sources).  

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Will RateMyAgent impact your real estate reputation?

Adam Guildford 02 February 2017

“The Internet has reshaped how real estate is delivered to the consumer and how we as consumers manage our daily lives,” says Kathy Connelly, SCRP, senior vice president of corporate services for Prudential Georgia Realty.

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How to beat your competition to the best real estate listings

Adam Guildford 31 January 2017

If life is a race, then real estate agents are the elite athletes. As an agent, you don’t just want a participation trophy, you want to win. We’re a competitive bunch, and nowhere is this more true when it comes to landing listings.

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In the real estate business, no lead is a bad lead

Adam Guildford 26 January 2017

According to a recent article in the National Business Review, real estate agents spend 64% of their time prospecting for new work. And that is to compete for homes that were going to go on the market anyway. From a purely business perspective, that’s a woefully inefficient system.

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Convert more real estate leads and climb to the top

Adam Guildford 24 January 2017

What gives an agent the edge over their competition? It isn’t the size of their team, the number of people on their database, or the amount in their advertising budget. It’s not about luck.

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What are you doing to show appreciation for your real estate clients?

Adam Guildford 19 January 2017

Research conducted by the National Association of Home Builders showed that the average buyer of a single-family home would be staying in that home for around 13 years. 

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